Senior UX Designer I take the messy and make it make sense


UX designer with a Masters in HCI and 10 years designing across mobile (iOS/Android), web, and enterprise. My experience ranges from consumer apps at scale to complex data systems and AI-powered internal tools. Currently at PepsiCo, I design supply chain experiences, bringing design systems thinking, AI UX strategy, and a human-centered approach to complex enterprise workflows.

Allie Serd

Featured Projects

These projects represent the work I'm most proud of, showcasing my expertise in user research and experience design across industrial products, mobile apps, and dual-platform migrations. Most recently, they demonstrate my focus on enterprise internal tooling and my ability to simplify complex data for high-stakes business environments.

Should Cost Modeling
Enterprise UX

Should Cost Modeling

Designing internal tools for PepsiCo's supply chain initiative focused on Design to Value.

In Progress
Coming Soon
AI (Artificial Intelligence)

Unified AI Pattern Library

Leading the creation of UXD PepsiCo's AI experience framework.

Digital Washing Machine
Product Design

Digital Washing Machine

Redesigning the user interface for industrial washing machines with a focus on usability and efficiency.

Donating Rewards
Experience Design

Donating Rewards

Creating a seamless experience for users to donate loyalty rewards to charitable causes.

Dual-Platform Sessions
User Experience Research

Dual-Platform Sessions

Research-driven approach to understanding cross-platform user behavior and session management.

Background & Expertise

My Introduction

I'm a Senior UX Designer with a Masters in HCI and 10 years of experience designing across mobile, web, and enterprise platforms. At PepsiCo, I work within the Supply Chain organization, designing AI-powered enterprise tools: scalable pattern systems, data visualizations, and modern web applications that replace Excel-heavy workflows with clear, intuitive experiences.

My work helps internal teams make faster, smarter decisions. I bring a human-centered design lens to everything I build, and I thrive in creating strong foundations that teams can scale on.

Currently Reading

Product Management for UX People book cover
Product Management for UX People
by Christian Crumlish
Better collaboration starts with understanding the other side of the table.

Recently Earned

Google AI Professional Certificate badge
Google AI Professional Certificate
Google · Coursera
May 2026 · 7 Courses

UX Design

Journey Mapping Wireframes Prototyping User Flows Info Architecture AI UX Patterns Enterprise UX Strategic Design

UX Research

Usability Testing User Interviews Competitive Analysis Content Audits Qualitative Research Quantitative Research

Tools

Figma FigJam Claude AI Gemini AI FullStory

Strategy & Leadership

Stakeholder Management Cross-team Alignment Design Pattern Libraries Executive Storytelling

Let's Connect

Don't be shy, I can't wait to hear from you!