UX designer with a Masters in HCI and 10 years designing across mobile (iOS/Android), web, and enterprise. My experience ranges from consumer apps at scale to complex data systems and AI-powered internal tools. Currently at PepsiCo, I design supply chain experiences, bringing design systems thinking, AI UX strategy, and a human-centered approach to complex enterprise workflows.
These projects represent the work I'm most proud of, showcasing my expertise in user research and experience design across industrial products, mobile apps, and dual-platform migrations. Most recently, they demonstrate my focus on enterprise internal tooling and my ability to simplify complex data for high-stakes business environments.
Designing internal tools for PepsiCo's supply chain initiative focused on Design to Value.
Leading the creation of UXD PepsiCo's AI experience framework.
Redesigning the user interface for industrial washing machines with a focus on usability and efficiency.
Creating a seamless experience for users to donate loyalty rewards to charitable causes.
Research-driven approach to understanding cross-platform user behavior and session management.
Every project follows the same shape — questions first, trust always, and nothing built bigger than it needs to be.
I do my own desk research before I design anything — answers first, solutions second.
I won't design in friction just to hit a metric. A forced "yes" isn't real data.
Three things that work beats ten that look good on a roadmap. We phase in the rest once it's needed.
Standard and proven by default. I'll push for custom only to fix a real gap in understanding.
When something changes, I carry over what people trust and only break what needs breaking.
I'm a Senior UX Designer with a Masters in HCI and 10 years of experience designing across mobile, web, and enterprise platforms. At PepsiCo, I work within the Supply Chain organization, designing AI-powered enterprise tools: scalable pattern systems, data visualizations, and modern web applications that replace Excel-heavy workflows with clear, intuitive experiences.
My work helps internal teams make faster, smarter decisions. I bring a human-centered design lens to everything I build, and I thrive in creating strong foundations that teams can scale on.
Don't be shy, I can't wait to hear from you!
