Allie Serd
I'm a
I'm a diligent User Researcher and Experience Designer with a Masters in HCI and 10 years of experience. My career is defined by a unique blend of high-scale B2C product design and, more recently, a deep dive into B2B/Enterprise UX.
Projects
These projects represent the work I'm most proud of, showcasing my expertise in user research and experience design across industrial products, mobile apps, and dual-platform migrations. Most recently, they demonstrate my focus on enterprise internal tooling and my ability to simplify complex data for high-stakes business environments.About Me
My introduction
From research to design engineering and everything in between, my curiosity helps me identify knowledge gaps and understand diverse products to inform a strategic design approach.
Currently, I specialize in B2B Enterprise UX for PepsiCo’s Design to Value initiative, transforming complex supply chain data into intuitive tools that drive faster, smarter internal decision-making.
UX Design
Journey Map
Wireframes
Prototyping
User Flows
Info Arch
Mobile Design
Strategic
Heuristic Evals
UX Research
Usability testing
User interviews
Quantitative
Qualitative
Compet Analysis
Content audits
Research plans
Surveys
Tools
Figma
Sketch
AdobeXD
Axure
Miro
Dovetail
UserZoom
Hotjar
UserTesting
Get in touch
Don't be shy, I can't wait to hear from you!Find Me
Email: allie.serd@gmail.com